Arizona State University (ASU) MKT300 Marketing and Business Performance Exam 4 Practice

Product advertising is primarily focused on touting the benefits of a specific good or service. This type of advertising aims to inform potential customers about the features, advantages, and unique selling points of a product, ultimately persuading them to make a purchase. By highlighting how a product meets the needs and desires of consumers, product advertising helps establish its value in the marketplace. It emphasizes tangible benefits, such as quality, usability, or innovative features, which can influence a consumer's decision-making process.

The other options, while relevant to marketing strategies, do not capture the primary focus of product advertising. Providing a historical background of the company is more aligned with corporate branding or corporate storytelling, which is typically separate from direct product promotion. Offering promotional discounts pertains to sales strategies that encourage short-term purchases but does not emphasize the product's inherent qualities. Creating customer loyalty programs is a long-term strategy aimed at retaining customers and maximizing their lifetime value, rather than specifically highlighting the benefits of individual products.