Arizona State University (ASU) MKT300 Marketing and Business Performance Exam 4 Practice

Question: 1 / 400

Which promotional method is likely to utilize direct marketing techniques?

Advertising on television

Public relations campaigns

Personalized email marketing

Personalized email marketing is an effective example of direct marketing because it involves sending targeted messages directly to individuals. This approach allows marketers to tailor content based on specific customer data, preferences, or behaviors, which increases the likelihood of engagement. By reaching recipients directly in their inbox, personalized email campaigns can facilitate communication that feels relevant and personal, leading to higher response rates compared to broader promotional methods.

In contrast, television advertising, public relations campaigns, and magazine advertisements typically employ mass communication strategies that cast a wider net. While these methods can effectively raise awareness and reach large audiences, they do not offer the same level of personalization or direct interaction that is characteristic of direct marketing approaches like personalized email.

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