Arizona State University (ASU) MKT300 Marketing and Business Performance Exam 4 Practice

Everyday low pricing benefits consumers primarily by ensuring consistent low prices on products. This pricing strategy provides predictability and transparency, allowing consumers to make purchasing decisions without the anxiety of fluctuating prices. Consumers can trust that they are receiving a fair deal consistently, rather than having to wait for sales or discounts. This eliminates the need to compare prices frequently or time purchases around promotions, making shopping more convenient and less stressful.

In addition to consumer convenience, everyday low pricing can enhance brand loyalty, as customers appreciate knowing that they can rely on a brand to offer fair prices at all times. This consistency helps build a positive relationship between the brand and the consumer, often leading to repeat purchases and long-term loyalty.

In contrast, the other choices represent different pricing strategies that may not necessarily provide the same level of benefit to consumers. Price fluctuations may entice buyers, but they can also lead to confusion and the possibility of perceived unfairness. Bundling products can offer value but may also force consumers to buy items they do not want or need, while odd-number pricing typically serves a psychological function rather than providing tangible benefits directly related to pricing consistency.