Guerilla marketing is generally characterized by:

Guerrilla marketing is typically defined by its unconventional approach and emphasis on creativity rather than a significant financial investment. It seeks to engage consumers in unexpected ways, often in everyday environments, using innovative tactics that can create a memorable impact without the need for large budgets. The essence of guerrilla marketing lies in its ability to generate buzz and capture attention through unique, out-of-the-box strategies that leverage low-cost resources, such as social media, community engagement, or street art.

This approach contrasts sharply with high-budget promotional strategies, which focus on traditional media channels like television and radio. Instead of standardized advertising campaigns, which often rely on consistent messaging across various platforms, guerrilla marketing is fluid and adapts to the environment and audience. Additionally, while market research and analysis are essential components of many marketing strategies, guerrilla marketing thrives on spontaneity and creativity, sometimes prioritizing clever execution over extensive data analysis.

Therefore, the distinctive characteristics of guerrilla marketing truly align with the idea of unconventional promotions executed on a very low budget, making that understanding fundamental to its practice.