Product placement involves:

Product placement involves integrating brands or brand messages into entertainment media, which serves as a subtle form of advertising where products are featured within the context of movies, television shows, music videos, and other forms of entertainment. This strategy allows brands to reach consumers in a non-intrusive way, embedding the product into the storyline or visual content in a manner that feels organic and relatable. This approach can enhance brand recognition and consumer engagement by associating products with popular culture and characters that audiences might admire or relate to.

The other options do not accurately define product placement. Using discounts or offering loyalty rewards are promotion strategies aimed at incentivizing purchases directly rather than integrating products into media content. Creating infomercials is more about direct selling through long-format advertisements rather than embedding products within entertainment. Thus, the correct understanding of product placement lies in its role in creating a connection between the brand and the consumer through engaging media rather than through traditional advertising techniques.