The analysis used to identify and rank the “best customers” in CRM is known as what?

The correct identification of the analysis used to determine and rank the "best customers" in Customer Relationship Management (CRM) is Recency-Frequency-Monetary (RFM) Analysis. This method provides a framework for assessing customer value based on three key metrics:

1. Recency - This measures how recently a customer has made a purchase; customers who have purchased recently are often viewed as more engaged and likely to repurchase.
2. Frequency - This measures how often a customer makes a purchase during a given time period; frequent purchasers are indicative of higher loyalty.
3. Monetary - This tracks the total spend of a customer during a specified time frame; customers who spend more are typically ranked as more valuable.

Using these three dimensions, businesses can effectively segment their customer base and identify those who contribute the most to the company's revenue and profitability. This targeted approach aids in tailoring marketing strategies to retain high-value customers and improve overall business performance.

The other types of analyses mentioned, such as customer satisfaction analysis, market segmentation analysis, and customer retention analysis, serve different purposes within CRM. Customer satisfaction analysis focuses on how happy customers are with the products or services offered. Market segmentation analysis deals with categorizing customers to tailor