What does bundle pricing involve?

Bundle pricing involves packaging complementary products together and selling them at a single price. This strategy not only provides value to customers by offering them a deal on related items, but it also encourages them to purchase more than they may have initially considered.

For example, a fast-food restaurant might bundle a burger, fries, and a drink at a lower price than if each item was purchased separately. This approach maximizes sales potential by increasing the perceived value of the offer, leading to higher customer satisfaction and potentially increasing the average transaction size.

Additionally, bundle pricing can help businesses move inventory more efficiently by combining slower-selling products with more popular items, thus enhancing the overall profitability of their offerings.