What is a likely outcome if a company utilizes a pulsating media schedule?

A pulsating media schedule involves varying the intensity of advertising over certain periods, which often corresponds with consumer buying patterns or specific events. The primary characteristic of this approach is that there are times of increased advertising activity followed by periods of reduced or no activity. This creates a dynamic presence in the marketplace, leading to fluctuations in visibility.

The outcome of employing a pulsating media schedule is that it causes changes in the frequency and reach of advertising efforts throughout the campaign. For instance, a brand might ramp up its advertising during peak buying seasons or promotional events while reducing it during off-peak times. This strategy allows for targeted messaging when consumers are most likely to engage, but it also results in varying levels of visibility over time.

In contrast, a consistent presence in the market would align more closely with continuous advertising efforts, and a static marketing message would not reflect the adaptable nature of a pulsating schedule. Increased operational efficiency is not a direct result of this advertising strategy and may depend on other factors unrelated to the media schedule itself. Thus, the option indicating fluctuating advertising visibility accurately captures the essence of a pulsating media strategy.