What is a potential benefit of using bundle pricing?

Bundle pricing can significantly attract customers by offering them comprehensive deals that provide greater perceived value. When consumers see that they can purchase a group of related products for a single price, they are often more inclined to take advantage of the deal, believing they are getting more for their money compared to buying items individually. This strategy not only simplifies the purchasing process but also enhances customer satisfaction, as they feel they are receiving added value.

Additionally, this approach often appeals to customers who prefer to make fewer purchases and enjoy the convenience of receiving multiple items at once, which can lead to increased overall sales for the business. The other options, while they may seem plausible, do not effectively capture the essence of what bundle pricing aims to achieve in attracting customers through perceived value.