What is meant by market share in the context of pricing strategies?

Market share refers to the portion of a market controlled by a company or product, often expressed as a percentage of total sales within that market. When discussing pricing strategies in relation to market share, maintaining or increasing sales relative to competitors' sales is pivotal. This means that organizations assess how their pricing affects their ability to attract customers compared to their rivals.

If a company can effectively price its products to capture more sales without necessarily being the lowest priced, they can grow their market share. This involves understanding both the price elasticity of demand and competitors' pricing actions. By maintaining or increasing sales in comparison to competitors, a company positions itself effectively in a competitive landscape, aiming for a larger slice of the market pie.

The other options focus on particular aspects of pricing or customer relationships that do not directly tie into the broader concept of market share as it relates to competitive positioning and sales performance.