What is the goal of informative promotion?

The goal of informative promotion primarily centers around increasing awareness and providing explanations about products. This type of promotion is essential, especially when introducing new products, entering new markets, or when consumers may not be familiar with a brand or product's features. Informative promotion aims to educate potential customers about the benefits and uses of a product, helping to create a strong understanding of what the product does and how it can meet their needs.

By effectively communicating valuable information, businesses can reduce perceived risks in the buying process and encourage informed decision-making among consumers. This is crucial for ensuring that consumers feel confident in their purchase decisions, thereby promoting product adoption.