What is the goal of viral marketing?

The goal of viral marketing is to encourage users to do your marketing for you. This strategy relies on creating engaging content that resonates with consumers, prompting them to share it through their social networks. The essence of viral marketing lies in leveraging the power of word-of-mouth and social sharing, which can lead to exponential growth in audience reach without significant investment in traditional advertising methods. When successful, this approach can create a self-sustaining cycle of promotion, as delighted customers share the content with their friends and family, effectively passing on the marketing effort.

Other options do not align with the fundamental purpose of viral marketing. Creating paid advertisements is more about traditional advertising methods rather than leveraging organic sharing. Limiting customer interactions would be counterproductive to the goal of building engagement and community. Decreasing brand visibility contradicts the very essence of marketing, where the aim is to enhance brand awareness and reach. Thus, encouraging users to act as advocates for your brand is the primary focus of viral marketing, leading to greater outreach and brand recognition.