What is the main goal of multiple-unit pricing?

The main goal of multiple-unit pricing is to encourage bulk purchase of single items. This pricing strategy is typically employed to stimulate customers to buy larger quantities of a product, often by offering a discount or favorable pricing for purchasing more than one unit. By offering a lower per-unit price when customers buy multiple units, businesses can increase sales volume while also providing perceived value to consumers.

This approach recognizes that customers are often motivated by savings and are likely to respond positively to the opportunity to buy in bulk at a more advantageous price. It not only helps in moving larger quantities of inventory but also aids in promoting customer loyalty and repeat purchases, as consumers might return for more when they see the value in bulk buying.

Other choices do not accurately capture the primary goal of multiple-unit pricing. Hiking the price of individual items would discourage purchases, while discounting bulk purchases of varying products may not align with the focus on a single item. Lastly, ensuring all items in a product category are priced evenly does not relate directly to the strategy of incentivizing bulk purchases for specific items.