What is the primary focus of product advertising?

The primary focus of product advertising is to highlight product benefits. This means showcasing what the product can do for the consumer, how it can solve a problem, and the unique features that make it desirable. Effective product advertising communicates the advantages of the product in a way that resonates with the target audience, thus encouraging them to consider it as a viable option for purchase. By emphasizing the benefits, advertisers aim to create a connection between the product and consumer needs, ultimately influencing purchasing decisions.

Other aspects like promoting price and availability, creating brand loyalty, and providing detailed product specifications may play a role in broader marketing strategies, but they do not encapsulate the core purpose of product advertising. Instead, they serve supportive functions that can enhance the overall marketing message, but the primary goal is always to communicate how the product provides value to potential customers.