What type of promotion is focused on reminding customers of a product's existence?

The focus of reminder promotion is to keep a product or brand at the forefront of customers' minds. When companies use reminder promotion strategies, they aim to reinforce existing brand awareness and remind customers of the product's availability and benefits, particularly in cases where consumers may not have an immediate need but are encouraged to consider the product in their future buying decisions. This type of promotion often comes into play for established brands that want to maintain their market presence and customer loyalty. Tactics can include advertisements that evoke nostalgia or highlight ongoing promotions, ensuring that the consumer remembers the brand, especially in competitive markets.

In contrast, informative promotion aims to educate potential customers about a new product or service, persuasive promotion seeks to convince customers to prefer one brand over another, and sales promotion typically involves short-term incentives to encourage immediate sales, such as discounts or special offers.