What type of promotion is characterized by encouraging customers to change their perceptions of a product?

Persuasive promotion is designed specifically to shape and change customer perceptions about a product. This type of promotion seeks to convince consumers that a product is the best choice for them, which often involves highlighting unique features, benefits, or values that differentiate it from competitors. The goal is to influence attitudes and encourage a favorable response towards the product. By focusing on persuading consumers, this promotional strategy helps to create a stronger emotional connection and can lead to increased customer loyalty and sales.

In contrast, informative promotion aims to educate customers about a product's features or provide instructions, which doesn’t necessarily seek to change their perception but rather inform them. Reminder promotion is focused on keeping the product top of mind for consumers who are already aware of it, thereby reinforcing existing perceptions rather than altering them. Sales promotion typically involves short-term incentives, like discounts or coupons, to boost immediate sales without necessarily changing long-term customer perceptions. This makes persuasive promotion distinct in its objective to actively shape and improve consumer attitudes towards a product.