Which factor does NOT influence the determination of a specific price?

The correct choice is rooted in understanding the core elements that typically influence pricing strategies. When determining a specific price for a product, businesses consider multiple factors that directly impact market positioning and sales performance.

Competition plays a significant role in pricing, as businesses must set prices that are attractive in relation to their competitors' offerings. A distribution strategy can also influence pricing, as it encompasses the costs and logistics involved in delivering the product to the consumer. Additionally, substitutes are important as they offer alternatives to consumers, which can pressure a company to adjust its pricing in order to remain competitive.

On the other hand, while an advertising strategy might impact overall demand and brand perception, it is not directly tied to the determination of a specific price. Instead, advertising aims to promote the product and increase consumer awareness and interest, which can subsequently influence sales volume, but the price itself is typically set based on competitive analysis, cost factors, and consumer considerations rather than the advertising strategy itself. Thus, the impact of advertising is indirect compared to the other factors directly involved in pricing determination.