Which factor does NOT influence consumer complaint behavior?

The factor that does not influence consumer complaint behavior is the age of the consumer. While different generations may have varying preferences and communication styles, age itself does not fundamentally affect whether a consumer will choose to complain or how they will approach the complaint process.

In contrast, the other factors have a direct impact on how consumers express dissatisfaction. For instance, dissatisfaction of the consumer is a primary trigger for any form of complaint. If a consumer is unhappy with a product or service, they are more likely to voice their grievances. Personality attributions play a role as well; individuals with a more assertive or proactive personality may be more inclined to complain compared to those who are more reserved. Additionally, a consumer's attitude toward complaining can significantly shape their response; those who view complaining as a valid and constructive action are more likely to engage in it.

Therefore, while age may influence other areas of consumer behavior, it does not inherently dictate the likelihood or manner in which a consumer will express complaints.