Which media schedule combines continuous scheduling with flighting?

The pulsing media schedule effectively combines continuous scheduling with flighting. In this approach, a brand maintains a steady stream of advertising throughout the year but increases the frequency during specific periods when there is heightened interest or demand for its product or service. This method allows for consistent visibility while also capitalizing on peak times to maximize exposure.

Continuous scheduling ensures a constant presence to keep the brand top-of-mind, while flighting involves periods of heavier investment and activity typically aligned with strategic moments like product launches, seasonal trends, or promotional events. By merging these two strategies, advertisers can maintain brand awareness year-round while strategically intensifying their efforts during critical times to drive engagement, sales, or brand loyalty.