Which metric reflects the purchases made by new customers in a given period?

The acquisition rate is the metric that specifically focuses on the purchases made by new customers within a designated timeframe. This measure is crucial for businesses aiming to understand how effectively they are attracting new customers and turning them into buyers. It provides insight into the success of marketing strategies aimed at customer generation and allows businesses to assess the overall health of their market expansion efforts.

By measuring the acquisition rate, companies can evaluate their growth and adapt marketing initiatives to improve customer outreach and retention. This metric often plays a critical role in determining the effectiveness of promotional campaigns, product launches, and other strategies designed to captivate a new audience.

In contrast, conversion rate pertains to the percentage of potential customers who take a desired action, typically related to a specific target audience rather than focusing on new customers alone. Redemption rate measures how many promotions or offers are claimed relative to the total issued, and displacement rate generally reflects how one product replaces another in sales, which does not directly address new customer purchases.