Which of the following aspects is NOT an external factor affecting pricing?

Prepare for ASU's MKT300 Exam 4 with engaging questions. Utilize flashcards and multiple-choice formats with helpful hints and explanations. Ace your exam!

The correct response identifies that a company's cost structure is not an external factor affecting pricing. This is because the cost structure refers to the internal financial framework of the business, encompassing fixed and variable costs incurred when producing goods or services. These are elements that the company can control and adjust according to its strategy and operational needs.

In contrast, aspects such as the demand for the product, competition, and economic conditions are all external influences. Demand reflects consumer preferences and purchasing behavior, competition involves other market players potentially affecting pricing strategy, and economic conditions take into account broader market trends that can impact consumer spending and overall business performance. Recognizing the distinction between external and internal factors is key to understanding pricing strategy in marketing.

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