Which of the following is NOT an attribute of business customers?

Business customers typically exhibit distinct purchasing behaviors compared to individual consumers. One significant attribute of business customers is that they are generally better informed about the products they purchase. This heightened awareness leads them to conduct thorough research before making a decision, emphasizing the importance of detailed product information.

Additionally, business customers have specific needs and preferences, making the demand for comprehensive data regarding products crucial to their purchasing process. Personal goals can also play a significant role in influencing their buying behavior, as these goals often align with broader organizational objectives.

On the other hand, the tendency to prefer impulse buying is not characteristic of business customers. They usually follow a more structured and deliberate decision-making process due to the higher stakes and complexities involved in business transactions. Thus, option B is not an attribute associated with business customers, as their purchasing behavior is generally more calculated rather than impulsive.