Which of the following is an advantage of personal selling?

The correct choice highlights the primary advantage of personal selling, which is the ability to provide detailed explanations and demonstrations tailored specifically to the customer's needs. Personal selling allows a salesperson to engage with potential clients on a one-on-one basis, fostering a deeper understanding of the customer's requirements, preferences, and motivations. This personalized interaction enables the salesperson to adapt their approach, respond to inquiries, and provide real-time solutions, ultimately leading to higher customer satisfaction and trust.

In personal selling, the dynamic nature of the interaction allows for a more comprehensive presentation of product features and benefits, which is often essential for more complex or higher-value items. This tailored communication can significantly enhance the buyer's experience, making them more likely to commit to a purchase.

Other options represent alternative marketing strategies that are generally less focused on individual customer engagement. For example, mass marketing low-cost items and automated sales processes do not provide the same level of customized support. Additionally, achieving higher sales volumes without entrepreneurial involvement does not emphasize the direct, personal connection that is fundamental to the personal selling process.