Which of the following is considered an internal factor in pricing decisions?

In the context of pricing decisions, marketing objectives are an internal factor because they are specific goals set by the organization that directly influence pricing strategies. These objectives can include aims such as maximizing profit, gaining market share, positioning the brand, or achieving a particular return on investment.

Understanding marketing objectives allows a company to tailor its pricing strategies coherently with broader business goals. For instance, if a company's objective is to penetrate the market quickly, it may set lower prices initially to attract customers. Conversely, if the objective is to establish a premium brand image, higher prices may be set to convey exclusivity and quality.

The other choices pertain to external factors that impact pricing. Market trends involve shifts in consumer preferences and behaviors that can influence pricing strategies but are not under the direct control of the organization. Economic conditions reflect the broader economic environment, including inflation rates and consumer purchasing power, which can affect demand and pricing. Competitor pricing involves analyzing rivals' pricing strategies, which are also external factors that the business must consider but do not originate from within the company's own operational framework.