Which of the following is NOT a goal of reminder promotion?

The correct focus here is on recognizing that reminder promotion serves specific objectives aimed at keeping a brand top-of-mind for existing customers rather than enticing new customers or instigating a change in brand loyalty.

Reminder promotions primarily aim to maintain customer awareness, which ensures that consumers remember a brand and consider it when making purchasing decisions. This is vital for products with established market presence, as it prevents competitors from overshadowing them. Additionally, reminder promotions facilitate customers in recalling where to purchase the product, ensuring that distribution channels remain in the consumer's mind, thus enhancing accessibility. Furthermore, these promotions reinforce the need for a product, particularly for everyday items that may not often be top-of-mind but are regularly consumed.

Encouraging brand switching, however, is not consistent with the intent behind reminder promotions. This tactic typically seeks to cultivate loyalty and remind existing customers of the benefits of their current choice rather than persuading them to try a different brand. Since reminder promotions are about sustaining relationships with current customers, brand switching falls outside their primary goals.