Which promotional method is likely to utilize direct marketing techniques?

Personalized email marketing is an effective example of direct marketing because it involves sending targeted messages directly to individuals. This approach allows marketers to tailor content based on specific customer data, preferences, or behaviors, which increases the likelihood of engagement. By reaching recipients directly in their inbox, personalized email campaigns can facilitate communication that feels relevant and personal, leading to higher response rates compared to broader promotional methods.

In contrast, television advertising, public relations campaigns, and magazine advertisements typically employ mass communication strategies that cast a wider net. While these methods can effectively raise awareness and reach large audiences, they do not offer the same level of personalization or direct interaction that is characteristic of direct marketing approaches like personalized email.